Customer Lifetime Value (CLV) -- Do you know yours?
As Escapia's chairman, I occasionally post on the company blog. A new post about Customer Lifetime Value is now live at www.escapiablog.com.
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As Escapia's chairman, I occasionally post on the company blog. A new post about Customer Lifetime Value is now live at www.escapiablog.com.
Escapia is going to be launching some major new enhancements to its rate and pricing engine in the next couple of weeks. This represents a great deal of "behind the scenes" work to improve the engine for existing clients and future features.
Drop by the Escapia Blog to read Evan Gull's description of the new features.
YouNoodle.com, a rather silly site that attempts to place an automated value on a website by looking at traffic plus your answers to some simple questions (like the year the company was started, education of the founders, etc.) placed a value of $11.2 million on www.bigoven.com when I filled out the questionnaire with completely honest answers.
Bidders, please jot me a note. :-)
Escapia has opened up a blog. See it at www.escapiablog.com.
As Chairman of that online travel company, I blog there occasionally. Today, I've posted about Software as a Service (SaaS) and "Intelligent Reaction". Thanks to Adam Bosworth for the key insight that led to this article.
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