Crossing through 1 million unique users per month
Today, my social network about food, BigOven.com, launched in 2004, crosses through an important milestone -- we're now serving over one million unique users a month.
Unique users is the most commonly used and measure of Internet traffic. It's not "hits" -- which refers to the number of fetches a browser might make to a web server -- and it's not "users" -- because "unique users" removes duplicate visits from the same browser. It's also not "pageviews", which is becoming just as meaningless as hits these days, since AJAX-powered sites don't do full-page rendering on postbacks to the server.
Traffic has been nicely up -- about 500% year over year for BigOven.com. BigOven is currently listed as the 20th most frequently visited Seattle-based Startup site out of 299 (BigOven.com is #17 when just measuring Web-based consumer sites) on Marcelo Calbucci's Seattle Startup Index for June 2008. Total marketing expenditure for the year so far is less than a $1,000. (Time to start spending money?)
Not that I'm counting, but BigOven once again handily beat much-more-heavily-funded Seattle-based sites as Earth Class Mail, ImageKind, SecondSpace, Avvo, blist and SmartSheet.
Awesome job, Steve. Congratulations! We've never met but I'd love to meet you. We have a lot in common. How about coffee or lunch some time soon?
Kevin Merritt
Founder & CEO
blist
Posted by: Kevin Merritt | July 11, 2008 at 01:38 PM
Would love to meet, Kevin. I think you're really onto something with blist. This coming week is pretty busy with work & travel, but perhaps late next week?
Posted by: Steve Murch | July 11, 2008 at 02:22 PM
Late next week is great Steve. You have my email from my post. Send me a note with a couple of times for Thursday or Friday next week. I look forward to it.
Posted by: Kevin Merritt | July 11, 2008 at 03:49 PM